DIGITAL TRAINING FOR
THE DIGITAL AGE
Develop the skills of your team with cutting-edge in-company training and E-learning from the experts in digital strategy and optimization, we deliver actionable training programs focused on improving awareness, leads and sales. Our specialist trainers deliver workshops in a range of sectors including Agency, B2B, Charity, Financial services, Healthcare, Retail, Travel, Pharmacy, Small business, industrial
Overwiew
This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
Course Content
-
Digital Marketing Overview
-
SEO – Search Engine Optimization
-
Google Ads – Search Advertising | Display Advertising | Remarketing
-
Google My Business – Connecting your business with local customers
-
Inbound Digital Marketing Concepts and Implementation
-
Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
-
Video Marketing – YouTube
-
Facebook, Instagram & LinkedIn Advertising
-
Google Analytics – Track your success
Learning Outcomes
On completion of this course you will be expert in:
-
Creating and/or improving a strategy for measuring and improving digital media effectiveness
-
Review current approaches and identify areas for improving performance
-
Search Engine Optimization (SEO)
-
Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
-
Social media marketing tips and tools for Facebook, Twitter, Instagram, Content Marketing, etc.
-
Online advertising including ad networks and behavioral targeting
-
Optimizing website and blog content and copy
-
Digital Marketing Strategy and Planning